A Jordan Peterson perspective towards photography and the creative arts.
As a photographer and creative entrepreneur, I’m always on the hunt for philosophies that inspire not only better art but also a better way of life. I’ve found that the work of Jordan Peterson offers a compelling framework to navigate both the creative process and the challenges of running a business. Whether through his books like 12 Rules for Life: An Antidote to Chaos and Beyond Order: 12 More Rules for Life, or his many insightful speeches, Peterson’s ideas push us to look inward, take responsibility, and strive for meaning in our creative endeavors.
Below, I’m exploring some of his most resonant quotes and how they can transform your approach to photography and creative entrepreneurship.
1. "Compare yourself to who you were yesterday, not to who someone else is today."
(From 12 Rules for Life)
This quote is a powerful reminder that your journey is unique. In photography, it’s easy to get caught up in comparing your work to that of peers or influencers. However, focusing on personal growth—improving your technique, expanding your creative vision, and experimenting with new styles—builds confidence and authenticity.
What it means for creatives:
Personal Growth Over Competition: Concentrate on incremental improvements. Whether it's mastering a new editing technique or experimenting with a novel perspective, every step forward is a victory.
Authentic Vision: When you measure your progress against your past self rather than others, you cultivate an authentic voice that distinguishes your work in a saturated market.
2. "Pursue what is meaningful (not what is expedient)."
(A central theme in Peterson’s work)
This idea pushes you to prioritize long-term fulfillment over short-term gratification. In photography and business, it might be tempting to chase trends or quick wins, but creating work that truly resonates requires commitment to deeper values.
What it means for creatives:
Long-Term Impact: By focusing on meaningful projects—whether that’s a photo series that tells a powerful story or a business decision that aligns with your values—you lay the foundation for a lasting legacy.
Creative Integrity: Decisions made with meaning in mind tend to result in more authentic work. This authenticity is what sets you apart and attracts clients and audiences who appreciate depth and sincerity.
3. "Set your house in perfect order before you criticize the world."
(Another gem from 12 Rules for Life)
While the context of this quote is broader than just photography, it holds true in the creative process. Before we critique trends, the industry, or even our own work, we must first establish a disciplined foundation for ourselves.
What it means for creatives:
Personal Discipline: Organize your workflow, refine your skills, and develop a routine that encourages consistency. A well-managed creative process allows for greater freedom in experimentation and innovation.
Constructive Criticism: Once you’ve developed a stable platform for your art, you’re in a better position to analyze and improve upon broader industry practices without being derailed by internal chaos.
4. "Clean your room."
(A recurring motif in his lectures and interviews)
At first glance, this might sound like a mundane piece of advice. Yet, Peterson uses it as a metaphor for taking control of your life. For a photographer, “cleaning your room” can mean organizing your workspace, updating your portfolio, or even rethinking your creative vision.
What it means for creatives:
Clarity and Focus: An orderly environment—both physically and mentally—can drastically improve creativity. When you clear out clutter, you also clear your mind, allowing for fresh ideas to flow.
Foundation for Creativity: By managing the small details of your life and work, you set the stage for tackling larger creative challenges with confidence and clarity.
5. "The purpose of life is finding the largest burden that you can bear and bearing it."
(Referenced in various speeches and lectures)
This quote encourages us to seek out challenges that push us to grow. In the realm of photography and creative entrepreneurship, the challenges you embrace shape your evolution as both an artist and a business leader.
What it means for creatives:
Embracing Challenges: Don’t shy away from difficult projects or unfamiliar territory. Each challenge you take on is an opportunity to develop new skills and discover untapped potential.
Building Resilience: The process of confronting and overcoming obstacles not only hones your craft but also builds the resilience necessary for long-term success in the unpredictable creative industry.
Final Thoughts
Jordan Peterson’s philosophy is a call to embrace responsibility, pursue deeper meaning, and cultivate discipline—all essential traits for a thriving creative career. His ideas remind us that success is not an overnight phenomenon but the result of persistent self-improvement and a commitment to authenticity.
In my own journey at SHAMAYIM Studios, these principles have helped me navigate the creative and entrepreneurial challenges of the photography world. By focusing on personal growth, maintaining a disciplined practice, and continuously seeking meaning in every project, we not only improve our art but also build a legacy that stands the test of time.
If you’re looking to elevate your photography or creative business, I encourage you to dive into Peterson’s work. His insights, whether through his books or engaging speeches, offer practical wisdom that can transform your approach to creativity and life.
Happy shooting, and may your creative journey be as bold and transformative as the ideas you embrace.
